Urbanism with a marketing lens. Exploring branded and unbranded details of everyday urban life and the practice of urban planning.
Poun Laura Kim / MCP 2021 / Brand strategist turned urban planner, people-watcher, museum-goer, 90’s 3rd culture kid.
I lived in 6 different NYC neighborhoods in 3 months. This is a review of the branded and unbranded experiences from the neighborhood sampler.
Places are brands that are made up of collective memories and ever-changing stories. Exploring how place-brands are used and what they can tell you about the built environment.
Exploration of the role of branding in urbanism efforts and appreciation of the unbranded projects in our streets.
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